Expression - Speed and Flexibility for Your E-Mail Campaigns
isobar Hong Kong Ltd.
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Multilingual permission-based e-mail marketing Multilingual permission-based e-mail marketing
Explore Expression
Speed:

Ready-to-go campaign deployment platform: get up and running within a day.


Web based interface: no bulky software to install, no manuals to read.


Flexibility:

Multilingual - Supports multiple languages including Asian double byte characters such as Traditional Chinese, Simplified Chinese, Japanese, and Korean.


Personalized - Dynamic content generation technology makes recipients feel special by customizing the messages they receive based on each individual's profile.


Creative - Send HTML or plain text e-mail messages based on recipient preferences and e-mail software Upload your own HTML creative or use Expression's online visual HTML editor.


Mobile - Web-based interface allows you to deploy, manage, and track your campaigns from anywhere with internet access.


Scalable - Host up to 5,000 e-mail lists with over 20,000,000 e-mail addresses.


Affordable - Pay a one-time set up fee, then only pay for what you send each month.


Track and analyze your campaign

Find out if a customer has:

read the message


clicked on a link


an invalid e-mail account


Through online performance reports, determine campaign effectiveness by checking open rates and click-through rates. Detailed segmentation information such as age, gender, income level, personal interest, and spending habits can also be captured and analyzed using the built in survey functions.

Update, sort, search, merge, purge, and duplicate single or multiple member databases through a simple web interface. Export detailed reports to CSV format for further analysis.

Robust features:

Highlights of advanced campaign management features:


- subscription management

- user group, role, access privileges

- mail personalization

- online surveys

- send attachments

- e-mail campaign archive

- import / export data to and from Excel

- user profile management

- regional, master/branch user accounts

- custom message header

- viral campaigns ("refer-a-friend")

- mail merge

- automatic bounce back e-mail handling

- online help


For more information on Expression and how it can create measurable results for your business, call us now

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